James Booth, Founder and CEO
James is a serial entrepreneur and ActiveC is his 5th business. He began his life in business setting up management systems for his father on a Vic-20 while still a teenager. James is passionate about learning, and has spent a fruitful career developing e-learning tools and materials, as a business owner, CTO and Consultant.
James is equally passionate about motor racing, and had a successful career as a racing driver before technology took pride of place as his main focus.